Cellnex 360 smart city

Virtual reality experience

AR/VR experience for smart cities

CELLNEX wanted to present in an innovative way, through virtual reality and 360 videos, a series of technological products related to smart cities and the management of communication networks.

A different way to communicate

All the services that were wanted to be explained were located in the same context, a city environment inspired by Barcelona was designed and from this scenario a series of videos were made where you could see the operation of the different networks and software that the solutions propose.

The challenge of working with software and networks is that many times we find ourselves with an invisible product. Creating the entire software universe, connections, alarms and notices becomes the key milestone of the project to create an explanatory and visually interesting video.