Light Up Your Dreams with Simon

The campaign's message

Intangibles, ephemerals and irrationals, these are "the dreams", the theme of DecorAcción for 2018, an event right in the center of Madrid, bringing together decorators, architects, designers, artists and the general public

We made a proposal to Simon to make its participation in the event visible by using an interactive installation that offered a whole array of possibilities and combination by transforming the emblematic neighborhood of the Barrio de las Letras with light and color.
Simon asked us to design a media and interactive experience, in which its products would be in center stage.

An emotional, multi-user intervention, that will connect with visitors and will motivate them to share the experience on social media.