AstraZeneca – Severe Asthma VR experience
VR / 360
The campaign's message
We made a proposal to Simon to make its participation in the event visible by using an interactive installation that offered a whole array of possibilities and combination by transforming the emblematic neighborhood of the Barrio de las Letras with light and color.
Simon asked us to design a media and interactive experience, in which its products would be in center stage.
An emotional, multi-user intervention, that will connect with visitors and will motivate them to share the experience on social media.
Credits & details
DecorAcción 2018 Madrid
Programa Kit Digital cofinanciado por los fondos Next Generation (EU) del mecanismo de recuperación y resilencia