Big Blue

Banking IT corporate presentation

In 2017, we set out to prove to Caixabank managers that the digitalization of banking was unstoppable. To do so, Estudi Ferran Sendra and Flop Work created an installation as changing as this new reality.

We energized the presentations with spectacular transitions that constantly mutated the stage. 60 strips with LED mapping, an ultra-wide screen and a huge wall illuminated with fiber optics. All elements perfectly synchronized as one single entity, in order to ensure that no two moments were the same at the convention.